Erik Asgeirsson Gives Keynote Address at 2015 Digital CPA Conference
LAS VEGAS (Dec. 8, 2015) – Client advisory services powered by the cloud are now firmly established as a growth opportunity in the accounting profession, with leading firms finding innovative ways to serve clients and differentiate themselves in the marketplace, the chief executive of CPA.com said in his keynote address at this year’s Digital CPA Conference. Better training and strategic planning resources are being put in place, too, as the category expands, he said.
“Our theme for the conference this year is ‘Ideas for Tomorrow’s Business,’ but Digital CPA firms are already putting these concepts into play right now,” said Erik Asgeirsson, president and CEO of CPA.com. “As client advisory service practices becomes more established and broaden into new areas, firms will need new tools to sharpen strategy and staff development – and we’re providing them.”
In his address, Asgeirsson noted:
- The expansion of client advisory services into new fields, as symbolized by CPA.com’s new alliances with Vertex SMB (state and local use tax compliance) and Biz2Credit (financial technology), as well as its pilot program for Rivio, a secure, financial document clearinghouse for private companies.
- Initiatives to address change management issues, including 1) the upcoming launch of a seven-part leadership training program for firms by noted leadership coach John Engels, which is being produced and delivered by CPA.com and the AICPA’s Private Companies Practice Section and 2) CPA.com and the Maryland Association of CPAs (MACPA) will be advancing a joint program with technology futurist Daniel Burrus, a keynoter for next year’s Digital CPA.
- The launch of a new review guide of business process outsourcing software for accounting firms by TrustRadius, a leading business technology review company. The guide, the first of its kind in this field, rated six different software solutions on a range of factors, including applicability for various firm size segments. The report is available at www.cpa.com.
As part of his presentation, Asgeirsson also recognized CPA.com’s first “Innovative Practitioner of the Year,” Natalie B. Hoffmann, CPA, CITP, a partner with Honkamp Krueger & Co. who helped launch her firm’s first business development app.
For next year, the Digital CPA Conference will return to Las Vegas on Dec. 5-7, 2016. As in 2014, the 2016 conference will be co-located with the Information Technology Alliance, an industry group that brings together leading accounting firms, vendors and value-added resellers with similar technology interests. For more information, visit www.digitalcpa.com.
About CPA.com
CPA.com empowers CPAs and businesses for the digital age. The company offers a growing list of digital products and services that help firms succeed in practice management, client advisory services and professional development.
CPA.com is a subsidiary of the American Institute of CPAs, the world's largest member organization representing the accounting profession, and operates such leading websites as the AICPA Store, AICPA.org and IFRS.com.
The company has its headquarters in New York City and offices in Silicon Valley, Calif., Dexter, Mich., and Durham, N.C. For more information, visit CPA.com.
